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S21E2 - Remodeling marketing

unbillable hours - a podcast about better professional services marketing

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How to Set Up a Strategic Marketing Function

So like if you can set up a strategic function, how should one do it? Let's get into that. So I have put pen to paper and build like a mini framework, which we're using client friendly for now. Not saying it's the B's needs, but I think it's somewhat of a framework a bit comprehensive. And these are a bit specific to consulting firms or professional services firms.

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