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The Competitive Landscape in Canada
The brand is at 30 and like, still going. So we like Canada lately. It's probably been there six months. And it's hockey-seeking. Like it's not really slowing down. We did our conversion rate almost doubled when we got out of NARF and into Canada. shipping out of the US is fairly reasonable. Shipping out of China, we've got longer lead times, closer to like that 70 to 85 days with the suppliers that we're working with.