2min chapter

Branding Matters cover image

How to Make a Memorable First Impression with Paige Velasquez Budde (Zilker Media)

Branding Matters

CHAPTER

How to Build a People Driven Brand

When we think about a people driven brand, what I'm talking about is identifying a few key opinion leaders. And the best way to do that is by having those leaders do all of those things on behalf of your company. The transition in the mind shift is no longer thinking just like a marketer with what you're doing, but thinking a little bit more like a media outlet.

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