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A Unicorn Builds a Brand, Not Just a Book of Business with Joanne Tan: An EOFire Classic from 2021

Entrepreneurs on Fire

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Building a Powerful Brand: Vision, Mission, and Execution

This chapter delves into the critical components of establishing a strong brand through a compelling vision, a well-defined mission, and effective execution. It emphasizes the parallels between building a brand and the American Revolutionary War, highlighting the need for inspiration, discipline, and strategic alignment to achieve success.

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