The Power of Proposals

I love misconceptions because there are so many of them out there and I think that they they get in the way of people's progress with their business. One of the things that I've spent a lot of time on in the last half decade of doing this is busting beliefs or myths that are out there. The person who I'm on the phone with isn't the one actually making the ultimate decision. When you're selling at a premium price, you are not selling to one person or even two people you are selling to a group of people. That's something for everybody to take away from this conversation.