
#005: Using Tools and Content to Build Relationships and Follow Up Effectively with Brian Basilico
Hey {First Name}, An Insider's Guide to Outbound Sales
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The Content Marketing Strategy That I Came Up With
The first kind of content marketing strategy that I came up with was to put everything on an 11 by 17 sheet of paper and then organize it all out. So if you could take that same concept and today do it as a post on LinkedIn, it would be the same thing. It's just a different delivery method. And the concept there is to how do you educate your customers as to new things that's going to help them? What's going to helping them make more money? Whatever their pain point is, whatever it is that they're trying to solve, can you be top of mind with them?
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