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🍍 “Squeeze that pineapple” — Dole’s fruit problem. Netflix’s on-ramp. Hoka’s Rudy stock.

The Best One Yet

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The Rise and Fall of Hoka

Hoka was founded in the year 2009 over in France, but it was acquired by a U.S. publicly traded company in 2012. Gwyneth Paltrum, Emily Radikowski, Harry Styles have all been spotted by TMZ wearing these shoes. Since Hoka was acquired by Decker Outdoor 10 years ago, sales have grown by 500 X. Yeti's, we're talking about a chunky dad shoe that has become the cool new fastest growing sneaker in America.

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