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18min chapter
79: Erin Papworth - Transitioning a product upmarket from B2C to B2B
PRODUCTEA with Leah, Growth & Senior Leadership
Navigating B2C to B2B Transition
This chapter explores the complexities and challenges of transitioning a product from a Business-to-Consumer (B2C) model to a Business-to-Business (B2B) approach. The discussion highlights the importance of market signals, insights, and data analytics in enhancing customer satisfaction and driving sales strategies, especially within HR departments. Additionally, it reflects on the emotional nuances of the hiring process and the contrasting cultures between HR and FinTech professionals.
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Discover
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