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#162 - Scott Taylor - Explaining "Value" to the Business

Monday Morning Data Chat

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Exploring the Difference Between Marketing and Data Teams

The speakers explore the distinction between marketing and data teams, questioning the necessity of a data team if their worth is not initially recognized. They delve into the typical tenures of chief data officers and chief marketing officers, revealing that the latter generally have longer tenures. Furthermore, a speaker divulges their personal drive to instigate action as a chief data officer.

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