
#162 - Scott Taylor - Explaining "Value" to the Business
Monday Morning Data Chat
Exploring the Difference Between Marketing and Data Teams
The speakers explore the distinction between marketing and data teams, questioning the necessity of a data team if their worth is not initially recognized. They delve into the typical tenures of chief data officers and chief marketing officers, revealing that the latter generally have longer tenures. Furthermore, a speaker divulges their personal drive to instigate action as a chief data officer.
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