In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates.
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Best Moments:
(00:40) What aspirational marketing is and why it's effective
(02:00) Statistics showing how aspirational subject lines outperform others
(02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences
(04:10) How tapping into ambition and creating emotional connections can transform campaigns
(05:11) A comparison of standard vs. aspirational testimonials, and their proven impact on conversion rates
(09:56) A quick promotion of exciting, free virtual events like Eventtastic and the Guru Conference
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www.OutcomeMedia.com
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MASSIVE thank you to our Sponsor, Marigold!!
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Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.
