
127 Pierre Rousseau, how can large banks finance the regeneration transition
Investing in Regenerative Agriculture and Food
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What Is the Role of Finance in This Project?
Coalition of non-profit organizations is working with farmers in northern France to make regenerating farming. Farmers know that after five or ten years, they will not be able to get the same production because soil is not productive enough. So it cames from the business and the industry itself who do realize that they have to change the problem. Why the people don't change? Because the people do not know owt to do the transition. Wo will pay for the transition. And this is the role of finance, to come and to think about solution where we will be able to finance the transition. By putting all this in a bottle, then we will start to be able to Finance the
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