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Balikbayan Boxes
99% Invisible
The Balic Bian Box
The Balic Bian box helped feed the fantasy of living abroad. The number of Filipinos going overseas to work increased by almost 1000%. As more Balic Bians went abroad, more boxes of goods came flowing back. But it didn't become a multi-billion dollar industry until Filipino entrepreneurs in the U.S. recognized an opportunity.
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