How to Optimize Your Content Marketing

A lot of that comes down to understanding what your customers are needing, and that is by far the trickiest part of content marketing. A tool like hotjar allows you to actually physically watch recordings of what people are doing on the entire page. It's not easy to find people who will do sit down interviews or use aur research. The other thing is just, if you have, say, a small business, interaning foot traffic, as i mecher before, you can ask people what brought them in. But iknow a lot of small businesses are now adding like surveys tat the end of receipts. And they can isentivize them for a small gift card or some