🧣 “New Taylor, who dis?” — T-Swift’s re-record album. Casper’s acquisition ghost. Shell’s royal split.
The Best One Yet
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Taylor Swift's Empowerment and Casper's Acquisition Dynamics
This chapter explores Taylor Swift's journey of re-recording her albums to regain ownership of her music, spotlighting the success of 'Red, Taylor's Version'. It also examines the implications of Casper Mattress's acquisition on the direct-to-consumer market, highlighting challenges faced by startups.
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Transcript
