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The Theater of Wellness: From $20 Smoothies to Green Powders

Follow the Rabbit

CHAPTER

The Evolving Landscape of Luxury Branding

This chapter explores how luxury branding is affected by over-advertising and shifts in consumer behavior, especially following the pandemic. It highlights the transformation of health culture from individual optimization to a focus on community wellness and addresses the complexities of branding and social media in the wellness industry.

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