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Five years of Apple Silicon, and ten years of Apple Watch on the AppleInsider Podcast

AppleInsider Podcast

CHAPTER

Navigating Apple's AI Marketing Landscape

This chapter examines Apple's recent shifts in marketing strategies concerning 'Apple Intelligence' and its implications for consumer perception. It discusses the realistic limitations of AI capabilities, contrasting them with the often oversold promises from tech leaders. The conversation highlights Apple's unique position in responsibly integrating AI within its ecosystem while navigating the competitive landscape and upcoming innovations.

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