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The Future of Marketing with Ed Breault, CMO of Aprimo

The Next CMO

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The Effect of Generative AI on CMOs

The first thing that's going to have significant commercial consequences will be source code for products. CMOs, leaders in marketing are looking at these opportunities from generative AI. How does that augment their teams? How does it reshape roles? "I'm seeing within my team, it's making them more human"

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