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061: Scaling Boutique Businesses with Greg Alexander

Free Time with Jenny Blake

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How to Leverage Intellectual Property in Butiqes

In order for butique to scale and ultimately sell, they often need to leverage intellectual property. A lot of butiqes in the early days is kind of a hodge podge. They might train employees in their method but it's not documented or they don't realize it. H t the clients willing to pay for that's the most important part. Andd, see if you can validate that what it is you have to offer solves a mission critical problem. Once that's done, then you can figure out how to get your team to be able to deliver it.

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