How to Split the Budget Between Performance and Brand

The key for everyone as is being clear on what you're trying to accomplish. The performance indicator would just be, did someone in my c p consume the content that i gave them ungaided? And that's how we measure it. So if you think about brand marking execution via paidYou can set a performance indicator for it and then allow your team to figure out when brand works better. I'm thinking about it, i to create a new category of metrics that aren't brand metric.