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The Art of Copywriting

Ahead of the Game

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Written Content and SEO - Pam Dourley

Pamela's advice centers around providing genuine value through quality written content. Google encourages to think about EAT expertise, authoritiveness and trustworthiness. Having these things as the core pillars of your content means that the Google search algorithm will deem you more authoritative. Tom Dourley is considered by many as the country's leading food writer. He has a process for writing or do you just get stuck in?

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