In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of Google's MUVERA (multi-vector retrieval system) on link building with guest Egor Golovin, Chief Commercial Officer at Serpzilla.
Together, they explore how MUVERA recontextualises backlinks, emphasising the importance of context, relevance, and trust over raw volume.
Egor shares his insights on current and future link building strategies, the role of AI-generated content, the significance of brand mentions, and the gradual shift towards more complex backlink strategies.
Whether you're a seasoned SEO professional or new to digital marketing, this conversation offers valuable insights for refining your link building approach in the evolving digital landscape.
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00:00 Introduction
01:10 Welcome to Search With Candour
01:22 Introducing Egor Golovin
01:52 The Impact of MUVERA on Link Building
02:42 Podcast Updates and Viewer Engagement
04:07 What is MUVERA?
11:18 The Role of AI in Content and Link Building
12:25 Guest Posting and Digital PR in the Era of MUVERA
19:49 The Value of Brand Mentions and No-Follow Links
27:23 Link Protection Strategies
29:35 The Future of Backlink Strategies
30:14 Parasite SEO and Its Decline
33:13 Emerging Backlink Strategies
39:31 The Role of AI in SEO
42:58 Actionable SEO Tips
45:57 Recommendations
51:38 Conclusion
