How To Create Value For Foreign Consumers; Balancing Global And Local Priorities; Domestic Benefits Of A Global Mindset
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Harnessing Cultural Intelligence for Global Marketing Success
This chapter explores how cultural intelligence is vital for effective marketing to foreign consumers. It highlights strategies for balancing global branding with local adaptations and emphasizes the role of artificial intelligence in understanding cultural nuances.
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