In the field of business coaching, conventional wisdom dictates that success depends on choosing a target market niche and working exclusively with clients who fit the criteria so you can become known as a specialist.
But what if a potential client wants to hire you, not for your expertise but for the qualities and skills you possess, not your niche?
Jen Liddy knew she was looking for a collaborator who could match her intellectual pace, acting not as a coach, but as a creative catalyst, unlocking the potential she knew she had, but wasn’t able to access through a course or group program, or on her own.
She hired me for my creativity, intuition, insight, and no-nonsense directness, gifts I attribute to my ADHD, even though she doesn’t have ADHD herself, as most of my other clients do.
This engagement is an excellent example of what’s possible when we trust ourselves to know what we need and where we can find it, instead of buying into somebody’s “proven process” or “step-by-step system.”
Who is Jen Liddy?
Jen is known for her innovative approach to content strategy and marketing, helping fellow business professionals articulate their expertise and master their messaging through strategies tailored to introverts and those seeking quieter, but deeply impactful, influence.
Connect with Jen Liddy:
As mentioned by Jen during our conversation:
Justin Blackman Pretty Fly Copywriting
What about you?
This might be the perfect time to partner with a business coach who is also a licensed therapist, serial entrepreneur and collaborative thought partner to reinvent your business. The combination is uniquely powerful in going from stuck to unstoppable.
I work with a limited number of 1:1 clients at a time, so I can customize our partnership to exactly what you need, no more, no less.
Am I the right person, for the right reason, at the right time? There’s only one way to find out. Schedule a free consultation by clicking here.
Maybe you’ll be my next Client Success Story!
