
Luxury Advertising
Under the Influence with Terry O'Reilly
00:00
The Voice Over in This Mercedes Spot
Some luxury brands have begun to attract a new market by reaching down. Ralph lawrence sells expensive clothes at sacks fifth avenue, but also has a much more affordable line at less expensive stores. Mercedes change their strategy from one of exclusivity to inclusiveness. As lexury expert pamela danziger points out, mercedes has designed classes of cars to meet you at nearly every price point at every stage of life.
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