Under the Influence with Terry O'Reilly cover image

Luxury Advertising

Under the Influence with Terry O'Reilly

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The Voice Over in This Mercedes Spot

Some luxury brands have begun to attract a new market by reaching down. Ralph lawrence sells expensive clothes at sacks fifth avenue, but also has a much more affordable line at less expensive stores. Mercedes change their strategy from one of exclusivity to inclusiveness. As lexury expert pamela danziger points out, mercedes has designed classes of cars to meet you at nearly every price point at every stage of life.

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