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More, Better, New: The Order of Strategic Leverage(GymCon Day 1) - Pt. 2 | Ep 560

The Game with Alex Hormozi

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How to Brand Your Business Effectively

"I really want to rebrand the logo. Why? No one knows that you exist to begin with," he said. "If I spend two months writing a book, and then I have to spend the rest of my life trying to promote it ... It's a tough life, low leverage." He says people who are obsessed with their product get the compounding effect.

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