#301: Composable Customer Data Platforms with Florian Delval, ActionIQ
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
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Adopting a CDP
ActionIQ was built and developed at the time, as we said, where data warehouses couldn't handle the log required by business teams for six use cases. ActionIQ developed a purpose-built infrastructure for base, for customer data. Now that we're able to see the evolution of the space, we're offering new deployment options for IT,. Where you can choose where data lives, where data is queried. And do in fact, we're still providing a business for new UI for marketers.
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