Digging into Searcher Intent, Product Review Discussion and More SEO News - Ep. 181
Search News You Can Use - SEO Podcast with Marie Haynes
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Optimizing for Micro-Intent
For our client, 90% of the content that's visible above the fold when you first visit this site, it reads like a sales pitch. We've made a big list of recommendations for this client to help combat that. What I'd recommend is starting to focus on important keywords that have slipped in rankings over the last few months. You're looking for keywords where your client used to perform really well and then gradually has been losing rankings.
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