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S2 E5 | Benchmarking in Business: Types and Benefits

The Circuit Breaker

CHAPTER

Marketing Learns More Because They Learn the Words People Use

"I'm going to call a little bit of BS on what you just said though, because it's actually important for everybody. Whether it's us, whether somebody else, I don't care who it is, but anybody trying to lead it from from- They bias it a little too much," he says. "So getting that deep enough- Getting that impartial person that's divorced of your product is very important and helps you make more progress"

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