#50 Bo Burlingham: Small Giants & the roots of great businesses
Make Things That Matter
Do You Know Other Companies That Have Lost Their Mojo?
Garry Sutter's company was growing very fast. At a trade show, they were approached by a well known marketer. He asked them if they knew other companies that had lost their mojo. They said yes; he put all the answers in a big book and called it 'mojo bars' Andi: "I looking for companies that have this indefinable quality"
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