In the late 90s, internet retailers were looking and saying, okay, there's a lot of stuff that people just don't want to buy online because it is like on its face ridiculous. So what they did is they found ways to eliminate the price of shipping and the price of return shipping from what the consumers see. And over time, they got more and more people inured to the realities of doing a lot of their shopping that way. They ate enough of the cost of this process to get enough people on board with it that they started to affect the financial realities of brick and mortar retailers.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode