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The Online Shopping Boom Is Over w/ Amanda Mull

Tech Won't Save Us

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The Cost of Shipping and Returns

In the late 90s, internet retailers were looking and saying, okay, there's a lot of stuff that people just don't want to buy online because it is like on its face ridiculous. So what they did is they found ways to eliminate the price of shipping and the price of return shipping from what the consumers see. And over time, they got more and more people inured to the realities of doing a lot of their shopping that way. They ate enough of the cost of this process to get enough people on board with it that they started to affect the financial realities of brick and mortar retailers.

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