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12min chapter
‘More volatile now’: Digiday editors share top takeaways from 2023
The Digiday Podcast
The Evolution of Influencer Marketing
The chapter explores the growth of influencers transitioning into show business and becoming media companies. It discusses the importance of influencer marketing for brands, particularly in finding influencers within specific cultural niches. The chapter also raises questions about the sustainability of the influencer bubble and the increasing number of influencers in the food space.
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highlights
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