5min chapter

The New Music Business with Ari Herstand cover image

Hip Hop Expert Discusses State of the Music Industry

The New Music Business with Ari Herstand

CHAPTER

Spotify, Is There a Requirement?

I feel like the onus is also, there's a responsibility and I think Spotify is realizing this. There's some kind of responsibility to help the artists and creators build a career that they have now helped the platforms grow so much. We forget at the end of the day, you rent your fans to social media. You own them if you get their email addresses or their phone numbers. And it's same with Spotify. It's like, yes, we're so obsessed with streaming numbers as an industry. But does that translate to real lifelong fans? Does that translate to, you know, tickets sold?"

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