3min chapter

Marketecture: Get Smart. Fast. cover image

Spotify builds a $2 billion audio ads juggernaut through technology and targeting

Marketecture: Get Smart. Fast.

CHAPTER

Competitive Advantages, Challenges, and Audio Adoption in the Ads Business

The speaker discusses the competitive advantages of their consumer product and ads product, including the immediate playback experience and innovative measurement. They also address challenges in the ad business, such as ethical handling of user data and adapting to data privacy laws.

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