
The power of search
Akimbo: A Podcast from Seth Godin
00:00
Search Isn't Just Google
Google is an extraordinary engine of profit. And they have used that profit to defend search ever since. Let's think about yelp, for example. In many ways, yelp is a better search engine than google because it is much more focused. But not just anybody can have a yelp listing. You need to have a business. People can go to yelp returns really interesting search results. Consider my friend junior who has the highest rating in all of yelp for appliance repair in the bronx. Instead, if you do the search for appliance repairin ar smart enough to sort by rating, there he is.
Transcript
Play full episode