Navigating Branding and Investment Strategies

This chapter explores the long-term branding strategies of Scottish Mortgage amidst market fluctuations and the impact of the COVID-19 pandemic on company performance. It discusses the balance between active and passive investment approaches, focusing on identifying high-growth potential companies while maintaining a consistent investment philosophy. Additionally, the chapter highlights the evolving tech landscape and AI's implications for energy use, emphasizing the importance of strategic shifts in investment to adapt to these changes.