The Origin Story of Just Do It

The slogan helped to open the door to Nike reaching more diverse demographics to sell athletic wear. The popularity and universality of just do it leads Nike to create future ad campaigns in the 90s and beyond. Just do it seemingly help Nike move away from a culture of sexism towards a marketing strategy that is more inclusive and political. And keeping in mind the company's recent experience of missing the mark when the aerobics craze swept the industry, Nike starts putting new effort into highlighting women in sports. So they do get the memo that women can make them money to. Yeah, smart capitalism.