The Importance of Experimentation

We are continuously in experimentation. Jeff Bezos to paraphrase phrase he's got is if you're running an experiment and you know the answer, it's not an experiment. We live for data, we test everything, we're growing all the time. And I suppose the feel actually the opposite is you don't get surprised by experimentation. You roll with it and the data tells you very fast, what you have. Other parts of orientation of business, really think for bonkers is kind of along the whole machine learning side house,. If we can do predictive maintenance, for example. Just 1000 sensors on the aircraft. It can help and they're being blown away by it.