The Force Awakens - What's Your Category?

I got to imagine fox made a significant amount of money in the lead up to the force awakens. That doesn't include, do you know that includes mirch from those original characters? I am, i think this is on the wicapaedia article about the acquisition. ben, what's your category? So as a reminder, we've got people, technology, product, business line and the all powerful otherThis, to me, is a product acquisition in the near term, but it's a lot more in the kind of far reaching future.