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Robert Waldinger: How to Be Happy

Guy Kawasaki's Remarkable People

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The Hawthorne Effect and the Heisenberg Uncertainty Principle

"We know that the fact that we were studying these people had this effect," he says. "It probably had all kinds of different effects that we can't fully describe." The Hawthorne effect and the Heisenberg uncertainty principle are at play, but it's hard to prove cause and effect in a long-term study.

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