The argument of publishers that they are owed money by Google just for displaying their stories and search results has always seemed to me very eccentric. Now I think for the first time you can make a case that the publishers actually have a point. The advent of artificial intelligence making this argument different? Well, because it's changing the way that search engines work. And what AI is doing is obviously taking that on a step or several steps so that even if you ask a search engine like say the new Bing quite a complex question,. It will just give you an answer.