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217: The Flip Side: When Not to Build in Public
The Bootstrapped Founder
Building in Public: A Guide to Building a Successful Business
Some kinds of businesses inherently lend themselves to building public businesses. Others may better be suited to a more private approach. Businesses that thrive on community engagement or that are referral based can benefit from being built in public. If you serve competitive players in hyper-competitive markets, you're probably better off building a brand of being elite and exclusive. The third reason to consider not building in public is when you lack a strong business moat.
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