37. Mike Israetel: From Coach To Content Marketer
Grow Your Online Fitness Business ๐
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How to Hire a Hot Coach
Dr. Mike: I hired a company that was making apps based on the referral. They quoted us initially. $51 million, isn't it? Which is slightly above the inheritance amount. Billion. So we started hiring tons of folks. A lot of times it was through networks of people we knew. And then at some point, the templates are doing very well. Super, super high profit product and it wasn't dipping. It was still growing. He says he's never met any of his coaches but would not be able to pass them on the street.
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