Spotify’s vision for digital audio advertising -- Ann Piper // Spotify
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
The Power of Audio Advertising
The power of audio advertising, and I'll speak specifically to podcast advertising, is you get a couple different points. People are listening to the host because they think that they're an expert. And so when they talk about a brand or a service, that credibility is passed on. There is inherent value in audio advertising but the problem always lies with your in people's ears.
Play episode from 11:23
Transcript
