077: Darrell Vesterfelt – Running a 101,000-Person Online Summit
Nathan Barry Archive
The Importance of Understanding Your Target Audience
We didn't want to be those people to this group of people. Those tactics have really worked in other niches that I've worked in, like especially B2B. That just wasn't going to work with our target audience. So even though we kind of made mentions of it, like I would probably sell even less during the actual live events and just focus more on letting the email do it on the backside of it.
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