218: Evelyn J. Starr — The Evolution of a Brand
The Bootstrapped Founder
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Building a Company Culture
I like consistency. I think that's the fear that so many founders have, right? I'm going for bigger businesses. Their expectations are different. And then they have this weird dichotomy where they now want to change who they are for the people that they want to attract. That feels like such a hard balance to strike. But also, it's an asset that you've built,. You don't want to throw that away, right? You want to build on that. A brand could be an adolescent at two years old because it gets adopted so fast.
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