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Outbound Squad
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How to Create a Complimentary Story in a Video?
The first thing that comes out of your mouth needs to be a hook. So, what is happening and why should we care? That's what every journalist does. Put the pain right up front in a niceish way. You don't want to call their baby ugly at all. At all. And as you go in, it kind of flows a little bit better. We already did the research. We know to our audiences. We did all that. Now let's start with our lead sentence. O, so it's got to be as close to 90 seconds as you can. It really has to be. But yes, feel free to get it specific as you like.
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