First Party Tracking Cookies
Data Skeptic
00:00
What Is the Mechanism of Tracking?
To know what kind of ad to show a user, you must have to know which user it is. Identifying that same user across all of these different devices and then seeing what kind of applications they are using. This information is very critical for advertisements to be relevant to the user. The fundamental piece in all of this is identifying who the user actually is.
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