The Only Guide You Need to Grow Your Business
Ecommerce Playbook: Numbers, Struggles & Growth
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How to Build a Forecast Based on Average Order Values
This is like a revolutionary thing. Like to be able to build a forecast built off of l t v de ca in a really clear way, wereas profitability in your business, go from there. And then when you're wrong, to know exactly why something went wrong, where it went wrong, thn to go attack the corp problems and the key leverage points in your business. It's just so, so helpful. Some of these problems don't become pronounced until you're at scale. The idea that returning customer a o v versus customer a o b, is a fundamental distinction, especially at scale, of how much you can afford to spend on new customers by channel.
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