The Business of Authority cover image

Why Your Stuff Isn’t Selling

The Business of Authority

00:00

Is There an Opportunity to Make a Profit?

There's probably a dozen reasons why people might not buy. But I came up with four that seemed like they were the most obvious to me and they were awareness recognition trust and value. It wouldn't exist if there was an opportunity for profit which is not the same as saying you can make a profit in it. They're particular kinds of solutions to that.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app