The Strategic Logic of the iPhone 16, Services Upside and Downside, Steve Jobs and Modern Apple
Sharp Tech with Ben Thompson
00:00
Apple's Revenue Maximization Strategy
This chapter explores Apple's approach to boosting revenue through its services ecosystem while making iPhone access easier for consumers. It discusses the company's focus on integrating advanced technologies and how it plans to monetize innovations, particularly in artificial intelligence. Additionally, insights into pricing strategies amidst inflation and the implications for hardware and services growth are examined.
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